Beboe

Industry
Cannabis • Health + Wellness
What I Did
Campaign Development
For Who
GTI

Sophisticated Cannabis Experience

As the Senior Art Director for Beboe at GTI, I spearheaded the creative direction for the brand, focusing on elevating its luxurious and artistic aesthetic to align with its reputation as a premium cannabis lifestyle brand. My role involved concept development, design execution, and close collaboration with cross-functional teams to craft visually captivating and cohesive campaigns that resonated with Beboe's discerning audience.

“Wolff Olins don’t just turn up to play the game. 
They change the game.”

—Barbara Martin Coppola, CEO, Decathlon

Contact

Pennslavania • 18944
Phone: 267.884.5053
Email: [email protected]
IG

Copyright © 2025 Justin Nowak • Creative Director

All rights reserved.