IcyHot

Industry
Sports • Health + Wellness
What I Did
Campaign Development
For Who
Red Tettemer O'Connell + Partners

The Other Gear. 

As the Senior Art Director for IcyHot's new branding initiative, I was responsible for leading the creative direction of the project, ensuring a refreshed and cohesive visual identity that aligned with the brand's mission of providing fast-acting relief for muscle and joint pain. My role spanned concept development, design execution, and collaboration with cross-functional teams to bring the vision to life.

“This process involved efining the logo, color palette, and packaging to reflect a bolder, more dynamic aesthetic that conveyed both strength
and relief.”

—Jared Plotin, Production Manager

Contact

Pennslavania • 18944
Phone: 267.884.5053
Email: [email protected]
IG

Copyright © 2025 Justin Nowak • Creative Director

All rights reserved.